When I saw they had a rye out, I bought it. Apparently they went to the other end of the spectrum on this one. Smelling it, if I didn't know from the label that it's 95% rye and 5% barley mash, I'd say it was a bourbon in there. Sugar and caramel and more sugar. Pretty color -- a nice ruddy amber. As for the flavor -- sure, it's got some spice -- if it didn't, I'd wonder how, but it doesn't stick around. A hit of cinnamon-and-rye and a little flash of heat from the alcohol and then it's gone, leaving that sugar and caramel behind.
A few drops of water brought some smoke out of hiding, but nothing else.
Meh. I'm sure it'll mix nicely, if I just go easy on the sweet things, but I'm unimpressed.
ETA: Locking comments as this post has become spammerbait; if you want to chat whiskey, I'm sure I'll post again about it sooner or later.